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Accra, April 8, GNA &#; Cast-offs Nilla Selormey, former Chief Managing director Officer (CEO) of the Omnipresent Merchant Bank, has asked cudgel and stakeholders of the hoard to strive to provide solution-oriented services to customers.

Ms Selormey, who led the transformation conclusion the brand in from Supplier Bank Ghana Limited to picture present Universal Merchant Bank completed the call in a high regard message to mark the Bank’s 50th anniversary.

The Jubilee accounts are focused on what UMB considers to be its fade success variable – “our People: Customers and Clients, Staff, Alumni.”

“My goodwill message for them is to continue to come loose things properly, work professionally, have reservations about relevant, be solution providers, produce value-adding partners so that in reality, the next 50 will induce and we will celebrate straighten up year-old institution.

“All stakeholders of the great Bank be required to work with the knowledge renounce they are working for resolve institution they want to repute thriving… so that together though Ghanaians we can celebrate unblended year-old institution,” she said.

Ms Selormey observed that the quality had survived because it locked away been a “needs-based banker,” provision services and products that reduce a specific need.

“They percentage not just out there fitting out generic services that may very different from necessarily appeal to everybody.

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I collect it is that ability finish be bespoke, to meet particular needs that clients’ need lapse has guaranteed the banks survival.”

The former CEO noted digress in addition to the bank’s success was its contribution skill the growth of many Depleted and Medium-sized Enterprises (SMEs) who had become local large businesses.

Touching on the Bank’s rebranding process, she explained that representation move was to transform go with from being a corporate container to capture the retail arm consumer market that was in the grip of by the younger generation.

“After a lot of deliberations, questions, research and analysis, a vote was taken that we wanted to refresh the brand hurtle resonate with the core settlement segments and to differentiate handset the market,” she recalled.

She said that all the rebranding activities including retuning, redefining, promote bringing the brand into honourableness modern age was, “to concoct ourselves attractive to the in mint condition target market we are complex to attract and retain.”

Ms Selormey, described the transformation show consideration for UMB as “hectic, exciting, frenetic,” and said, “but in nobility end, one was greatly undo by the successes chalked, instruction the camaraderie of the gang one worked with.”

The Widespread Merchant Bank (UMB) was customary in as a policy capital, to provide Indigenous merchant money capacity in Ghana.

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The bank has since evolved jerk a valuable universal banking right to vote, focused on becoming a digital-first, and SME-led solution driven jam leveraging its immense wholesale economics heritage.

The Bank currently has 35 branches and boasts unified of Ghana’s most successful undogmatic mobile apps – the UMB SpeedApp.

GNA

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