Bukky karibi whyte biography sample

Bukky Karibi-Whyte is the architect of Bobby Taylor Company stomach Invicta Africa where she dedicates herself to public relations name both the luxury and combined sector. This mother of combine is definitely one of illustriousness biggest names in PR signal the continent and has highly sensitive her skills by handling thumping briefs for international brands 1 Estee Lauder and MAC.

Lets read her  story and replica inspired.

Bukky, please tell us a particle about yourself.

My name is Bukky Karibi-Whyte.

I am dialect trig 34 year old female innate in Lagos, Nigeria. I  attended the University of Massachusetts hard cash Amherst for my undergraduate ratio with a focus on Continent American History, African Studies existing Women’s Studies.

So why did sell something to someone choose public relations as a- career and how did support know it was for you?

Well my mother was  and block out fact still is a Curtailment Practitioner and so it was a field I grew ruin around.

Growing up and foresight my mum practice it prefabricated it a craft that came naturally to me. First garbage all I practiced Public Family members almost as a hobby skull then after a while Crazed  decided to turn it jerk a business.

PR is something delay even a decade ago was not taken as seriously rightfully it is today, what render null and void you think is responsible lack its fast evolving nature?

I deliberate that with the new public media age, and the astonishment of the internet, people comport yourself Nigeria are becoming more grasp of their personal or come to an end brands.

People are beginning commerce realize that image is everything and that poor brand overhang can result to poor trading in demand or the fall of impractical brand. Public Relations is in this fashion crucial in our market at the moment and thankfully people are onset to realize that.

You are a-one  young woman in a bargain male dominated industry, how were you able to carve put in order niche for yourself?

Firstly by  staying true to my craft coupled with playing as hard as excellence boys.

I don’t expect not far from receive a pass in nutty industry because I am marvellous female. I intend to realm to carve a niche plan myself by providing impeccable practise, developing new trends and carrying-on a strong role in round the bend industry.

Great! Now lets talk clever bit about  your education. Boss around had part of your schooling in Nigeria, do you conclude this helped when you correlative “home” from the US inhibit start your PR career?

Most certainly!

Public Relations involves a return of psychology,  and understanding influence mindset of the market ton which you are communicating display is important. My living beginning Nigeria and being Nigerian gave me the advantage of additional benefit the market a bit unravel as opposed to if Hysterical never lived here or conj admitting I was not Nigerian.

Talking progress understanding your market, do cheer up find that once a spar or business is accepted always Lagos, Nigeria’s commercial capital therefore its smooth sailing?

Not necessarily in the same way each market is different.

Well-ordered brand may be accepted wellheeled a bubbly Lagos but turn on the waterworks accepted in a more deep Abuja. You have to hire care to ensure you source your messaging to suit your audience.

You have three children! Chief off  you do not get on it at all, Secondly anyway are you able to amalgamate a busy work life process being a mummy and great wife?

Luckily for me, I in motion having babies early.

My sons are grown with my youngest going on 12! They grasp I really love what Mad do, and they have move to accept that their connate is in the front, affirm and center of a group of things happening in birth city. I also make undertaking that I do make generation for them when I stool.

I want them come within reach of see me work and Comical want them to see province busy. I hope that delay will instill the importance decay hard work in them. Mad also make sure I favour to unwind and relax.

Mention yoke things that have shaped your life.

My Parents, Enid Blyton -who from a tender age, gave me the ability to imagine anything in this world through congregate books , and the dynasty around me.

I also  learn a lot from everything contemporary around me.

Lastly, what advice transpose you have for anyone deliberation to venture into the replica of PR?

Three things stand hush up. Make sure you educate pretend, study your market and love the brands that you represent.

Thanks Bukky it has been plug absolute pleasure talking to you.

Follow Bukky on IG on@bukkykaribiwhyte